French-Italian fashion and lifestyle brand Moncler will be opening its flagship store – the first in Southeast Asia – in ION Orchard shopping mall in Singapore.
This new addition will be joining the brand’s network of 172 mono-brand stores, which Moncler operates globally. It will also be housing the ideal blend of traditional and contemporary apparels from the full range of Moncler lines from the Main Collection as well as Grenoble.
Apart from that, the brand known for its quintessential outerwear jackets alongside versatile and timeless, nature-driven styles will also be launching its Fall/Winter 2015 collection (below), which paints an Icelandic Fairytale.
Shoppers can expect to see both menswear and womenswear lines comprising of design elements that stemmed from the Nordic sagas and traditional Russian and Slavic folklores, whilst infusing an unexpected stunning alchemy of luxury and sporting influences derived from the oceans and mountains.
Moncler, which already has stores in China, Hong Kong, Macau, Japan and Taiwan, hopes that this debut in Singapore would be strategic in the strengthening and building of the brand’s presence in the Asia Pacific region.