![AI-generated distorted digital artwork by Russian contemporary artist DAMN TRUE from the P[AI]NTING ART series, exploring internet culture, screen fatigue, digital noise and emotional distortion in an exclusive Couture Troopers interview](https://i0.wp.com/couturetroopers.com/wp-content/uploads/2026/05/portrait-of-the-era-of-rails-and-discounts-15.png?fit=1200%2C822&ssl=1)
Why Burberry’s Trench Coat Is Finally Getting Its Own Museum Exhibition
Long before it became a signature of British style, the trench was built for practicality. A new V&A exhibition traces how its construction, craftsmanship and archive shaped its place in fashion history.
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Exclusive Interview: ZARS LONDON Founder Shazana Nawaz On Redefining Men’s Accessories
A childhood question about why men couldn’t have “sparkly things” became the spark behind one of Britain’s most distinctive accessories labels. Shazana Nawaz shares the story behind ZARS LONDON and her mission to change how men experience fashion.
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Rosé Brings Her Off-Duty Style To Levi’s Latest Loose Prep Campaign
Rosé brings her signature off-duty style to Levi’s latest campaign, proving relaxed denim still has a place in every wardrobe.
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61 Sizes, 61 Stories: How DETERMINANT Is Rethinking The Singaporean Man’s Shirt
From boardrooms to everyday moments, DETERMINANT’s latest SG61 campaign explores how precision sizing can change the way Singaporean men experience one of their most essential wardrobe staples.
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The National Museum Is Telling Singapore’s Story Differently This National Day
This National Day, Singapore’s oldest museum looks beyond familiar history lessons, bringing together founding myths, contemporary voices and the people whose stories continue to shape the nation today.
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Callum Turner’s Next Chapter? Johnnie Walker Blue Label’s Global Ambassador
The British actor adds another major luxury partnership to his growing portfolio as Johnnie Walker Blue Label taps him to front a year-long global campaign celebrating craftsmanship, progress and life’s defining milestones.
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Spider-Man Swings Back Into CASETiFY As Brand New Day Hits Cinemas
Three years after their last collaboration, Marvel and CASETiFY reunite with a fresh line-up of tactile phone cases and tech accessories inspired by everyone’s favourite web-slinger.
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Why Jackson Yee Is The Right Face For Emporio Armani’s Fall/Winter 2026 Campaign
Photographed by Xu Chuang, Emporio Armani’s latest campaign pairs Jackson Yee with relaxed tailoring, thoughtful imagery and a creative direction that feels authentic from beginning to end.
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How A Rain-Soaked Tennis Match Inspired Lacoste’s Fall/Winter 2026 Collection
A forgotten moment from René Lacoste’s 1923 Davis Cup match becomes the unlikely inspiration for a collection where rainwear, heritage and sport meet.
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Louis Vuitton Thinks The Multipass Could Be Its Next Signature Bag
The House is positioning its newest silhouette as a future signature, built around the way modern wardrobes move through the day.
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Gentle Monster’s Next Intelligent Eyewear Design Puts Fashion First
Gentle Monster’s second intelligent eyewear design shifts the spotlight back to what the brand has always done best: creating frames people genuinely want to wear.
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Burberry Finds Romance In The Everyday With ‘Love, On Repeat’ Qixi Campaign
A record store encounter, a shared soundtrack and familiar house signatures take centre stage as Burberry explores the moments that turn everyday connections into lasting memories.
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