When East-London designer Jane Bowler first entered the fashion scene in 2011, most people were skeptical about her designs.
They were asking questions such as “how can anyone make clothes out of plastic?” and “who would want to wear them?” More so with her ambitious aim of championing a whole new level of sustainability – by transforming plastics into wearable pieces of art that are classified as “demi-couture” (the creation of partially customised garments) – and giving them new breath of life.
Defying all odds (and naysayers), she has since emerged as one of the hottest designer in the British fashion scene; creating highly-innovative collections after collections, and showing at London Fashion Weeks.
She has even clinched the nomination of Emerging Designers at WGSN’s Global Fashion Awards, earned the support from the British Council, and has dressed celebrities from the likes of Rita Ora to Azealia Banks, Ellie Goulding, Nicole Scherzinger, Grimes and even Lady Gaga.
Now in the fourth year of her business, Bowler has created one of her strongest collection to date.
This Spring/Summer 2016, Bowler looked to the female warrior and created a slew of striking pieces akin to armours; recycled and reconstructed denim being morphed into an assemblage of innovative wear.
Highlights include stitched surfaces and stiff sculptural fringing, alongside coated and treated denims that are placed alongside plastic strands, gold chain and Bowler‘s signature coloured plastics.
True to her signature style and geometric aesthetic, Bowler’s interpretation this season consists of material experimentation such as macramé knotted surfaces and layers of fringing that are succinctly crafted and interwoven into the strong silhouettes of show stopping yet feminine, classically-cut dresses.
Holographic surfaces also dominate the series of clothes and accessories, catching and reflecting light in a futuristic manner.
In comparison to previous collections of hers, this collection certainly emerge sleeker, more empowering and more cohesive, transcending the very essence of the modern day Xena warrior princess whilst maintaining the charisma of contemporary elegance and sensibility.
Jane Bowler’s Spring/Summer 2016 collection will be available for purchase via her online store (coming soon).
For more information about the brand, click here.
Fashion and textiles enthusiasts who are interested to learn more about the unconventional materials and experimental processes of fashion and textiles can also book a slot in Jane Bowler’s Workshops, conducted by Jane Bowler herself as well as designer & head of knitwear Heather Orr in Bowler’s East London design studio.
Photography | Adam Goodison
Styling and consultancy | Twinks Burnett
Hair | Ben Moth using Orbie
Make-up | Jay Dual Bayo using Nars
Nails | Nickie Rhodes-Hill
Model | Diva @ Profile
Brogues | Irregular Choice with JB shoe accessories