You’ve probably heard it a million times, but we are going to say it anyway; “Strong Is (Indeed) The New Pretty.”

Gone are the days when women are always putting themselves in the “damsels in distress” situation, needing a man to come and save them. In today’s context, a female can fare well independently (and confidently).

The new Fall/Winter 2017: FlyGrl collection from Melissa celebrates just that, by empowering individuals across age and gender, coining on the concept of identity – through the reinterpretation and translation of equality, respect and freedom into a motley of stylish styles.

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Think spunky, genderless footwear in bold and edgy finishing. These impeccably crafted footwear from the Brazilian shoewear label pays homage to 1980s unconventional street style popularised by young women through the medium of hip hop.

The key idea here is to be unapologetically yourself and to let your shoe wield the subtle power of the female figure.

 

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Our top picks would have to be the super edgy Melissa Wonder (top row, 1st from the left) and the glossy Melissa Cosmic Sandal (top row, 2nd from the left), which is a reinvention of both a Melissa iconic shape and the gladiator trend. Kids can also channel their inner glamouratti with the Mini Melissa Mia Fabula II (bottom row, 1st from left), an easy-to-wear sandal in silver glitter with a velcro clasp.

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Melissa shoes from the FlyGrl collection are priced between SGD90 and SGD195 (with the exception of the J. Maskrey collection which retails up to SGD550). Mel & Mini Melissa shoes range from SGD $80 to SGD $130.

The Melissa FlyGrl Collection will be available nationwide at all MDREAMS boutiques, selected retailers and online at mdreams.com.sg from July 2017 onwards.

For more information, visit www.mdreams.com.sg/

Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers with over 12 years of marketing experience in the retail and fashion industries. She possesses a first class honours Goldsmiths University of London's BA(Hons) Fashion Media & Industries Degree and is a true-blooded leo who thinks that over-commercialism kills art.

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