By Jessica Ye (Jessica Yap)
Before golf embraced bold dressing, a pair of pink trousers caused a stir.
In 1998, Jesper Parnevik stepped onto the course wearing bright pink J.Lindeberg trousers, creating one of the most memorable style moments in modern golf. Nearly three decades later, the Swedish brand is revisiting that look as part of its 30th anniversary celebrations.
Rather than recreating the original outfit, the anniversary capsule captures its spirit through contemporary silhouettes. Statement polos, striped knitwear, pleated dresses and tailored shorts appear in a palette of pink, black and white, referencing the look that helped place J.Lindeberg at the centre of conversations about style in golf.
The collection spans both menswear and womenswear, blending performance-minded pieces with styles designed to move beyond the course. Lightweight layers, dresses and tailored separates reflect the increasingly fluid way many people dress today, where the line between sportswear and everyday wardrobes continues to blur.
What makes the capsule interesting is that it looks back without feeling nostalgic. The pink remains, but it is no longer the shock factor it once was. Instead, it serves as a reminder of how much golf fashion has changed since the late 1990s.
The collection forms part of J.Lindeberg’s Summer Holiday 2026 offering, a season inspired by long summer days spent moving between the course, the water and everything in between. That relaxed approach carries through the capsule, which feels designed as much for summer weekends as it does for a round of golf.
The anniversary collection will also appear on one of the sport’s biggest stages this month. J.Lindeberg ambassador Viktor Hovland is set to wear pieces from the capsule during the 126th U.S. Open Championship at Shinnecock Hills Golf Club in New York.
Thirty years after its founding, J.Lindeberg could have chosen to celebrate with a greatest-hits collection. Instead, it has returned to a single look that captured the brand’s spirit at a particular moment in time. The pink trousers may no longer be controversial, but they remain a reminder that fashion has always had a place on the fairway.
