On 12 March 2012, MANGO, Spain’s most international fashion brand, presented its Spring/Summer 2012 Collection entitled Shades of Pales in Shanghai, in lieu with MANGO’s expansion plan in China.
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The fashion show took place at the iconic Shanghai International Exhibition Centre, which is situated in the heart of Shanghai.
And the theme of the show revolved around clean, sleek minimalist silhouettes that were presented as an invasion of white and pastel tones; which were likened to strength of light, the vitality of faded tones and the intensities as well as the luminosity of subtle silver and gold, which serve as great contrasting colours. The collection is made up of easy-to-wear pieces that combine classic elements with retro sportswear, forming the MANGO’s suit and casual lines.
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The special guest star of the fashion show was Amber Le Bon (daughter of iconic supermodel Yasmin Le Bon & Simon Le Bon, legendary musician of Duran Duran), who was also the main attraction of the after-party, where she was in charge of the DJ set.
” I am very excited about working with MANGO, I have known the brand for a long time and love its style. The spring collection is fresh, feminine and very cool, something you can easily wear. “
– Amber Le Bon
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Other guest stars of the night include the Consular General for Spain in Shanghai, Gonzalo Oritz Diez-Tortosa, famous & elegant Chinese actress Qin Lan, who says she “enjoys the passion which MANGO brand brings into fashion“.
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The event marks and celebrates the expansion of the MANGO franchises in China, concentrating its expansion plans into the commercial city of Tianjin, which involves the five new retail outlets MANGO opened during the second half of 2011 in Tianjin. Just this week, a new Mango retail outlet was opened in the prestigious Joy City shopping centre.
MANGO is said to open around a total of 100 new retail outlets in China by 2012, with a goal to open two flagship stores in major cities such as Shanghai, Beijing, Chengdu, Guangzhou and Shenzhen.
“Our goal is to be present with 10 retail outlets in Tianjin. Last year we had one store and we ended the year with a total of 6 retail outlets. Concequently, we are very satisfied with our expansion project”
– David Sancho, CEO of MANGO in China
MANGO, whose brand image is reinforced by its accordance with the latest fashion trends, quality product and an affordable price, began its international expansion in 1992 with the opening of two franchises in Portugal.
To date, the brand has 2,400 stores in 107 countries and continues to be Spain’s most international fashion brand, and the brand is currently focusing predominantly on its Asian shoppers.
COUTURE TROOPERS MAGAZINE 