It was simply love at first sight when I first chanced on British accessories label, Lucy Jay and her magnificent digital-printed silk scarves a couple of months ago.
As a scarves and art lover, Lucy’s designs truly excites me in a way that no label has done so. Known for bejewelled symmetry and vigourous patterns in her prints, her unique approach in weaving together two ideas, that are not necessarily associated with each other, is a vision for her label and a factor why her designs are truly mindblowing.
From fusions of retro elements to explosive geometrics to prism-like gradient, and even an exciting collaboration with illustrator Stone and Spear in her previous collection that delved on the edge of humour and art, the prints of her scarves can be likened to a massive wonderland full of surprises that will intrigue creative souls.
And this season, it is no wonder why her eyecatching printed scarves are once again the talk of town, especially with launch of her latest collection for Autumn/Winter 2013, entitled ‘The Kreitzman’ collection at the recent Who’s Next Paris fashion tradeshow last month, where her label has shone greatly and has drawn the attention of many tradeshow-goers, when she won the Young Designer contest (accessory category) at the tradeshow.
In namesake, this collection of hers is not only inspired by the ever-colourful New York artist, Sue Kreitzman, who is now based in East London. This collection of hers is also one where Lucy not only took cues from Sue’s art, and also, joined forces with Sue to create a tantalizing and bold selection of designs that is graphically exciting, but also individualitic by incorporating some of the most unusual concepts into her scarf designs.
To mark the start of this collection, Lucy has even conjured up an exhibition at London’s The Old Shoreditch Station to a private launch, whereby the entire interior was covered with an explosion of prints from her label. Really fascinating I must say!
The Lucy Jay Exhibtion at The Old Shoreditch Station (London) which ran from April – June 2012
With her unique approach in design and exciting brand identity, I can’t help but be curious about her as a designer, as well as her trip to Paris. So I invited her for a chat where she speaks more about herself and her design:
Hi Lucy, pleasure to speak with you. I’ve heard that you’ve just returned from Paris last month, after showcasing your collection at Who’s Next Paris, could you tell us more about your new collection?
From your trip there, are there any diverse differences between the fashion in London and Paris?
So how has the culture/community in UK influence your designs?
For every individual scarf that you’ve designed, what kind of mood do you wish to portray?
What song would best describe your designs?
How would you sum up your design in a verb?