RELIGION women's

IT IS OFFICIAL!

Fans of UK cult fashion label RELIGION will now have something to rejoice for as they will have first-hand access to the brand, as the RELIGION makes its first-ever Singapore-debut with the opening of the store in Isetan Orchard on 7 July 2013!

At the opening launch last night, which comprised of a fashion show at One on the Bund in Fullerton Bay Hotel, the brand which is known for its signature Britannia fashion wowed the crowd with a stunning introduction flow of what to expect at its new store.

Tees were emblazoned with a blend of anarchic graphics, lyrical quotes, slogans and motifs as well as iconic British elements, such as the union jacks on men’s and ladies’ styles alike, in a bold and daring fashion.

The direction of the brand is clearly epitomised on making a fashion statement.

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It’s no wonder why the brand, which was established since the early 90s, has evolved to become a phenomenal dictator and a trendsetter for the London scene as well as the international street culture, with the incorporation of its ‘No Fear Policy’; spurring a pursuit of free-spirited freedom and individual style, explicitly demonstrated in the many looks during the show.

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What especially shines through them all is the clear experimentation of design techniques, washes and trends infusion that capture a zeitgeist in cutting edge design. The synergy and combined types of easy-wearing silhouettes in lightweight fabrics, with the women’s styles of long dresses, swimsuits, shorts, loose blouses and short dresses that are adorned with the brand’s in-house prints work well for the Singapore’s perpetual sunny days.

We say, throw in a clutch and a well-made sandals, and the outfit would be perfect to hit the streets.

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As for the men’s, the brand ethos is clearly engineered with the notion of individual defiance, natural edginess and a devil-may-care attitude which are portrayed in a seemingly laid-back mode, with zipped-up jackets strewn over shoulders, loosely-worn tank tops and tees that are once again iconised by graphical representations of religious annotations and slogans, an iconography of a skeleton in a pious kneeled-down pose, as well as musical muses.

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It exudes great East London vibe once again, and could be easily mixed-and-match to be worn as a totally casual look, semi-casual as well as formal, by incorporating ones existing wardrobe with the well-made jackets from the collection.

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It is clearly apparent now why RELIGION is a much sought-after label for fashionistas and celebrities alike, with singers Rihanna, Leona Lewis, Rita Ora, Demi Lovato, Dakota Fanning, Harry Styles from One Direction, and even Jessie J counting RELIGION as one of their favourite brands, as well as being spotted wearing the many pieces from the brand on the streets and during their tours.

With a style that is so versatile, bold and discerning, even high profile international stockists now count RELIGION as one of their top brands!

Therefore, with a RELIGION store within our reach now, we’d say, “shop away!”

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Price range from S$90 to S$360 for clothing, bags, accessories and footwear inclusive.

From July to September, all RELIGION customers with a purchase of any item immediately become followers of RELIGION and would receive a VIP Membership Card that entitles a 10% discount on all future purchases

Those who spend a min. purchase of $150 would also receive a limited edition tote bag from RELIGION*

* while stocks last

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The new RELIGION store is located at level 1 of Wisma Atria Shopping Centre:

435 Orchard Road
Wisma Atria
Singapore 238877
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Visit www.wws.com.hk for more information.

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Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers. Former editor of Designaré Magazine and a first class honours graduate of LASALLE's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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