Shot on the cobblestones and mosaic-tiled footpaths of the Argentinian capital, American photographer Theo Wenner debuts his first campaign for the Maison by giving the bohemian spirit and nostalgia of the multi-cultural city a cinematic take, under the directions of Chloé Creative Director Clare Waight Keller:
“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season.
Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens. Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.”
Indeed a concept that does justice to the the season’s technicolour offerings of ombré silk dresses, printed lace, and athletic, romantic separates from the brand, the sun-drenched images aim to bring back the universal youthful optimism that is lost due to the fast pace to fashion.
By doing so, the campaign celebrates the effortless beauty in moments of friendship as each of the #chloeGIRLS (models Céline Bouly, Ari Westphal, Antonina Petkovic and Ilvie Wittek) shines with a unique personality and an individual sense of style.
Watch the Instagram video for behind-the-scenes:
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