Shot on the cobblestones and mosaic-tiled footpaths of the Argentinian capital, American photographer Theo Wenner debuts his first campaign for the Maison by giving the bohemian spirit and nostalgia of the multi-cultural city a cinematic take, under the directions of Chloé Creative Director Clare Waight Keller

 

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season.

Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens.  Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.

Indeed a concept that does justice to the the season’s technicolour offerings of ombré silk dresses, printed lace, and athletic, romantic separates from the brand, the sun-drenched images aim to bring back the universal youthful optimism that is lost due to the fast pace to fashion.

By doing so, the campaign celebrates the effortless beauty in moments of friendship as each of the #chloeGIRLS (models Céline BoulyAri WestphalAntonina Petkovic and Ilvie Wittekshines with a unique personality and an individual sense of style. 

Watch the Instagram video for behind-the-scenes:

Advertisements
Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers. Former editor of Designaré Magazine and a first class honours graduate of LASALLE's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s