Truth be told, this is by far one of the most elegant (and refreshing) collections to come out of H&M’s numerous designer collaborations, and the full lookbook created by Michal Pudelka indeed help to communicate Erdem’s dialects of beauty.
With only less than a week to the official launch of the collection, we can’t help but relish in the beautiful shots from the London-based photographer, which were captured in a grand country house.
By encapsulating the the floral, lacy and lush pieces in the collection in a delicate manner, his photos evoke an old English charm, that is both romantic and demure at the same time.
In the same vein, Baz Luhrmann also continued his version of a “modern love story” as he captures supermodels Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward in a mysterious country mansion where it is “always spring” – a continuation from his teaser film in July 2017.
Re-watch the Baz Luhrmann-directed H&M x Erdem Teaser Film HERE
Prices range from SGD $54.95 to SGD $449 for apparel and SGD $34.95 to SGD $399 for accessories.
The ERDEM x H&M collection will be available in H&M Orchard Building and ION Orchard, as well as on hm.com, from November 2.