Truth be told, this is by far one of the most elegant (and refreshing) collections to come out of H&M’s numerous designer collaborations, and the full lookbook created by Michal Pudelka indeed help to communicate Erdem’s dialects of beauty. 

With only less than a week to the official launch of the collection, we can’t help but relish in the beautiful shots from the London-based photographer, which were captured in a grand country house. 

By encapsulating the the floral, lacy and lush pieces in the collection in a delicate manner, his photos evoke an old English charm, that is both romantic and demure at the same time. 




In the same vein, Baz Luhrmann also continued his version of a “modern love story” as he captures supermodels Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward in a mysterious country mansion where it is “always spring” – a continuation from his teaser film in July 2017. 



Re-watch the Baz Luhrmann-directed H&M x Erdem Teaser Film HERE


Prices range from SGD $54.95 to SGD $449 for apparel and SGD $34.95 to SGD $399 for accessories.

The ERDEM x H&M collection will be available in H&M Orchard Building and ION Orchard, as well as on, from November 2.

Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers, former editor of Designaré Magazine, and a first class honours graduate of Goldsmiths University of London's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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