H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralıoğlu, and filmmaker Baz Luhrmann

With only four more months to go till the big reveal of Swedish fast-fashion brand’s next big designer collaboration with Canadian designer Erdem Moralıoğlu, you can be sure that the buzz is rising to its peak. 

Slated to launch globally on November 2, 2017, the brand-new collection, for both men and women, promises to accentuate the power of beauty.

It will also be reinterpreting the design themes from some of his most celebrated collections, which include a spectrum of soft and romantic silhouettes with delicate craftsmanship.


“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

– Erdem

Stay tuned for more updates! 

Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers, former editor of Designaré Magazine, and a first class honours graduate of Goldsmiths University of London's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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