COACH is getting ready to tell a new Spring 2019 fashion and scent story with Michael B. Jordan – the Black Panther star and a producer, who is constantly redefining Hollywood standards with his stellar works. 

Lensed by photographer Craig McDean, the images from the brand’s latest global advertising campaign were shot in a sunlit desert landscape just outside of Los Angeles, featuring Jordan on a vintage car against a “backstage” of a faded carnival. 

Decked in Coach’s reimagined iconic American silhouettes, which include a colour-blocked shearling, a blue leather moto and a patchwork leather MA-1, the actor exudes a true-blue, cool optimism, embodying the approachable masculinity of the Coach Guy in every aspect. 


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The hunky star is also seen carrying the new season’s hero bags like the Signature Rivington Backpack, the Belt Bag and the Metropolitan Carryall.


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Speaking about his latest collaboration with the house, the 31-year-old said in a statement: “I’m proud to be the face of Coach men’s. I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honoured to be a part of (Coach Creative Director) Stuart Vevers’s vision and creative process.”


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See slideshow for behind-the-scenes photos

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Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers, former editor of Designaré Magazine, and a first class honours graduate of Goldsmiths University of London's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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