COACH is getting ready to tell a new Spring 2019 fashion and scent story with Michael B. Jordan – the Black Panther star and a producer, who is constantly redefining Hollywood standards with his stellar works.
Lensed by photographer Craig McDean, the images from the brand’s latest global advertising campaign were shot in a sunlit desert landscape just outside of Los Angeles, featuring Jordan on a vintage car against a “backstage” of a faded carnival.
Decked in Coach’s reimagined iconic American silhouettes, which include a colour-blocked shearling, a blue leather moto and a patchwork leather MA-1, the actor exudes a true-blue, cool optimism, embodying the approachable masculinity of the Coach Guy in every aspect.
The hunky star is also seen carrying the new season’s hero bags like the Signature Rivington Backpack, the Belt Bag and the Metropolitan Carryall.
Speaking about his latest collaboration with the house, the 31-year-old said in a statement: “I’m proud to be the face of Coach men’s. I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honoured to be a part of (Coach Creative Director) Stuart Vevers’s vision and creative process.”
See slideshow for behind-the-scenes photos:
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