Fenty Beauty x CASETiFY Turns Your Phone Into An On-The-Go Makeup Kit

By Jessica Ye (Jessica Yap)

Rihanna’s Fenty Beauty and CASETiFY have come up with a rather clever way to keep your makeup close: attach it to your phone.

The two brands have teamed up for a new collaboration that brings beauty essentials and phone accessories together, including a MagSafe holder that lets you carry Fenty Beauty’s Invisimatte Instant Setting + Blotting Powder and Gloss Bomb Universal Lip Luminizer on the back of your phone. Your phone case is now doing a little more than protecting your screen.

The collection comprises 29 pieces, including 16 CASETiFY exclusives, spanning phone cases, straps, charm hooks and MagSafe accessories. The colour story centres on Fenty’s Cocoa Nude, with metallic finishes and street-art-inspired graphics adding a little attitude.

The standout is the On The Go Essentials MagSafe 2-in-1 Holder. Made from silicone in Cocoa Nude, it attaches to compatible phones and holds the Invisimatte powder and Gloss Bomb lip luminizer in place. Both beauty products are sold separately, so you can bring along your touch-up essentials without having to dig through your bag every time you want to check your makeup.

The phone cases have their own appeal, too. The Cocoa Nude Ripple Case keeps things tactile, while the Mirror Cases offer a reflective surface for quick makeup checks. Printed designs mix soft nude shades with metallic details and graffiti-style graphics, finished with Rihanna’s hand-drawn lip doodle.

For those who prefer to carry their phones hands-free, the collection also includes a Cocoa Nude Rope Crossbody Strap and a custom Fenty Logo Charm Hook. The hook can hold the Mini Gloss Bomb keychain or be used with other charms, allowing you to customise the setup.

It is a fun meeting of two brands that approach everyday essentials from rather different angles. Fenty Beauty brings the products many of us already keep close for touch-ups, while CASETiFY gives them a place alongside the phone we are probably reaching for every few minutes anyway.

There is also a shopping perk for Singapore customers. From 28 October to 10 November 2026, anyone purchasing an item from the Fenty Beauty x CASETiFY collection at CASETiFY STUDiO ION Orchard or Marina Bay Sands can enjoy 15% off selected Fenty Beauty products at Sephora, including the Invisimatte powder and Mini Gloss Bomb Universal Lip Luminizer.

The offer works in reverse, too. Customers who purchase eligible Fenty Beauty products at Sephora, either in-store or online, can receive 15% off at CASETiFY STUDiO in Singapore with a minimum purchase of two products, including at least one item from the collaboration.

The Fenty Beauty x CASETiFY collection launched on 28 October 2026 and is available through CASETiFY’s website, the CASETiFY Co-Lab app and CASETiFY Studio locations worldwide. Prices range from S$21 to S$142.

Now, if only my phone could remind me when it is time to reapply my lip gloss. 😋