By Jessica Ye (Jessica Yap)

If you have ever bought a pair of HOKAs for running and ended up wearing them everywhere else, you will understand why I am rather excited about this one.

HOKA has opened its largest store in Singapore at Jewel Changi Airport, with its widest lifestyle footwear selection in the country alongside its road running, trail and hiking collections. Whether you are after your next running shoe or a pair of trainers for everyday wear, there is considerably more to explore here.

Images: HOKA

The store is also the first in Singapore to feature HOKA’s latest global retail concept. The interior is bright and open, with white finishes, light wood and touches of the brand’s signature blue.

Image: HOKA

HOKA began in the French Alps with an ambitious idea: create a shoe that could make running downhill feel like flying. That thinking eventually became the brand’s Fly Human Fly philosophy, which continues to guide its approach to footwear.

At Jewel, the setting is a natural fit. With runners, travellers and shoppers passing through every day, the store caters to rather different needs, from training for a race to finding something comfortable for long days on your feet.

Images: HOKA

There is a useful addition for anyone unsure about their fit, too. The new store features SafeSize 3D Foot Scanning, which maps the length, width and shape of your feet in seconds to provide fit insights and help you find the right shoe and size.

Image: HOKA

The opening comes with a little fun of its own. From 29 October to 12 November 2026, visitors can try their luck at a claw machine for a chance to win HOKA shoes, merchandise customised by local artist Natasha-Elle (@SADSHRIMPS) and other prizes. The activity runs while stocks last, with terms and conditions applying.

HOKA also plans to use the store as a starting point for future HOKA Run Club sessions, bringing the local running community together for runs from Jewel. Dates will be announced on @hoka_sg.

HOKA Jewel Changi Airport is located at Level 2, #02-210, Jewel Changi Airport, 78 Airport Boulevard, Singapore 819666. The store is open daily from 10am to 10pm.

If you are heading to Jewel, you now have another reason to make a stop on Level 2. Just be warned: you might arrive looking for one pair and leave considering another.

Jessica Ye's avatar
Posted by:Jessica Ye

Jessica Ye (Jessica Yap) is the Founder and Editor-in-Chief of Couture Troopers and a marketing veteran with 15 years of experience in the retail and fashion sectors. Holding a First Class Honours degree in Fashion Media & Industries from Goldsmiths, University of London, she balances high-level strategy with the creative fire of a true-blooded Leo. Jessica is a vocal critic of over-commercialisation, believing that art must always remain at the heart of fashion. She specialises in crafting narratives that preserve artistic value while driving industry impact.