From Giorgio Armani to Loewe and Chow Tai Fook, Chinese stars are becoming some of luxury’s most recognisable faces. But why are fashion houses turning to them in such numbers?
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Why Jackson Yee Is The Right Face For Emporio Armani’s Fall/Winter 2026 Campaign
Photographed by Xu Chuang, Emporio Armani’s latest campaign pairs Jackson Yee with relaxed tailoring, thoughtful imagery and a creative direction that feels authentic from beginning to end.
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