A shout-out to all creative souls and undiscovered talents: Asia on the edge (AOTE) is back for it’s second edition of ‘Pitch it!’ and on the hunt for it’s next big creative entrepreneur.

Aimed at upcoming designers with a strong focus on incubating new ideas and trends from and of Asia and asian origins, the competition promises to serve as a platform to promote and further regional talent.

Last year’s winner, Chee Sau Fen puts it best, “Pitch it! Is a timely platform for creative players in the growing industry, such a platform helps practioners and entrepreneurs gain recognition in their fields”.

Pitch-It-2011-Winner Chee Sau Fen with a model wearing her hat

Aptly titled ‘Heads of State Millinery’, her statement hats and headpieces built on the use of eco-friendly and socially responsible, sustainable materials in design.

As part of AOTE’s lead up programme, Sau Fen travelled all the way to the villages of far-away Cebu in March this year, where she acquired a supply of unique raw material and a group of seamstresses from the villages to help produce her millinery line.

Recently, her line of hats graced the runways of the Audi Fashion Festival 2012 in Singapore designer Max Tan’s show to great  success.

Heads of State Millinery by Chee Sau Fen on her runway debut at Max Tan’s show in Audi Fashion Festival 2012

And that, is the success story of 2011’s Pitch It! winner.

You too, can be next in line for Pitch It! 2012! If you have an idea brewing that deserves to be seen and heard, send in your entries before the 17th of August and you might just be part  of the chosen few invited to present your Pitch before a panel of angel investors, creative leaders and experienced entrepreneurs from the industry, right here in Singapore.

Better yet, the grand finale is to be held on 8th September as part of the regional creative conference ‘Generating Ideas, another AOTE initiative. The icing on the cake? A lofty prize of SGD 10, 000 for the winner and the opportunity to be incubated by investors and have your idea grow into a sustainable business.

And as Asia on the Edge’s official online media partner, we at Couture Troopers are absolutely stoked to be a part of this initiative . Nothing gets us quite so pumped as the promise of crafty new finds. Such exciting times ahead!

What are you waiting for? Get those creative mittens on and be a game-changer.  Join Pitch it! now for your chance to pitch your million-dollar creative idea!

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Posted by:shaonmukherjee

I have a fondness for contrasts, things (de)-constructed and geometric, paired with fluid forms, bright blocks of colours pitted against dreamy florals and OH! trims and buttons of all sorts. I'm also an avid 80's camp and cupcake enthusiast, and in my own free time, I'd trawl the depths of the internet for new fashion finds and art

2 replies on “Get your creative juices out and PITCH IT to Win!

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