H&M A/W2013

Black may just be the only colour that ties the entire collection together, for both the men’s and women’s in H&M Autumn/Winter 2013 collection. But that does not mean that it is the only colour in both the menswear and womenswear collection.

With a palette of rich creams, camels, blacks, khakis and opulent gold as the main colours with elaborate accents of sequins, chains, faux fur, snakeskin and mohair, the collection no doubt calls for a French grandeur, and is one that is simply worthy of a stature for the brand’s entry back into the Paris Fashion Week stratosphere, after eight-years of no-show in the French capital!

H&M A/W 2013

Indeed, the show is one that exemplify the recent vision of the brand, and that is to elevate the perception of it’s status as a fast-fashion brand- diminishing the notion of sell-and-sell, and to one where the focus on design aesthetics is fundamentally evident. It also helps that the show was walked by some of the top names in the modeling world; some of our favourite models, Cara Delevigne, Lindsey Wixson, Joan Smalls and Arizona Muse in an English interior setting, with bookcases and curtains included.

And indeed, the collection is really all about making a real statement about the fun you can have with fashion. As Sofie Johansson, H&M’s Head of Design says, “It’s got all the key pieces for this autumn, made to be mixed together to become your own.”

To discover more for ourselves, we made a trip to the H&M Singapore showroom for a preview of the Autumn/Winter 2013 collection:

For the women, the collection is rock-solid with its rootness in the Autumn and Winter season, and transend elements of the 1960s-turns modern glamour and a modern drama in utilitarian tailoring for most aspects, as well as contrasts in a selection of pieces that embody a tomboy spirit, as we are told.


The men’s collection, though not presented on the runway, does not falter when compared to the womenswear side of things.

For one, it was clearly a season of heritage that is dipped with traditional Englishmen influences; think Melton wool peacoats with large lapels, transformable parkas and laced up Chelsea boots, with a leather rimmed umbrella to boot.

Consistently, a sense of toughness by utilitarian references was inevitably present, as well as all-over prints of dogs and the autumn leaves on slim-fit shirts.

On the pieces, what Andreas Lowenstam, what H&M’s head menswear designer has to say is that the collection brings together “different elements of masculine dressing to create a unified wardrobe for this autumn.”

Adding on, he also stressed that there are so many options, from oversized coats to sharp tailoring and stand-out knits. “I also love how together they feel really smart. Whatever the look, this autumn is going to have a great sense of occassion.”

The H&M Autumn/Winter 2013 collection on the Paris Fashion Week runway


Now whether it be womenswear or menswear, the H&M Autumn/Winter 2013 collection has got everything for every fashionable person when it comes rolling into both the stores and online on 5 September 2013. 

We for one can’t wait for it!

Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers, former editor of Designaré Magazine, and a first class honours graduate of Goldsmiths University of London's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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