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H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralıoğlu, and filmmaker Baz Luhrmann

With only four more months to go till the big reveal of Swedish fast-fashion brand’s next big designer collaboration with Canadian designer Erdem Moralıoğlu, you can be sure that the buzz is rising to its peak. 

Slated to launch globally on November 2, 2017, the brand-new collection, for both men and women, promises to accentuate the power of beauty.

It will also be reinterpreting the design themes from some of his most celebrated collections, which include a spectrum of soft and romantic silhouettes with delicate craftsmanship.

 

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

– Erdem

Stay tuned for more updates! 

Jessica Ye's avatar
Posted by:Jessica Ye

Jessica Ye (Jessica Yap) is the Founder and Editor-in-Chief of Couture Troopers and a marketing veteran with 15 years of experience in the retail and fashion sectors. Holding a First Class Honours degree in Fashion Media & Industries from Goldsmiths, University of London, she balances high-level strategy with the creative fire of a true-blooded Leo. Jessica is a vocal critic of over-commercialisation, believing that art must always remain at the heart of fashion. She specialises in crafting narratives that preserve artistic value while driving industry impact.

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