This time round, LOEWE has made it clear ‘fashion’ gives back.

The Spanish fashion brand has joined forces with Knot On My Planet to contribute to the Elephant Crisis Fund, with its limited-edition collection of the iconic Tan Elephant Mini Bags. 

What makes the philanthropic range stand-out is the bag’s meticulously, handcrafted beadwork. To do so, LOEWE has travelled to Northern Kenya to work with the women from Samburu Workshop at Ol Malo. 

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By applying their traditional craftsmanship onto the bag, this range of Elephant Bags is indeed a testament to the special relationship shared between the elephants and the people of that area, who are also longtime supporters of Save The Elephants.

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Together with the conservation organisation, the proceeds of the Elephant bags will nonetheless help to provide rapid, catalytic support for the most effective projects designed to stop the killing of elephants, thwart traffickers and end the demand for ivory; an act that has reduced the African elephant population by 20 to 30 percent since 2009.

How cute is the elephant bag with beadwork made by Samburu women in Kenya!? I am happy to support @Doutzen in this important mission to protect the elephants. 100% of proceeds will be donated to the Elephant Crisis Fund, with the goal to end the slaughter of elephants for their ivory. You can get yours at https://www.loewe.com/usa/en/knot-on-my-planet @knotonmyplanet #elephantcrisisfund #knotonmyplanet 🐘 ❤️ Quão fofa é a bolsa de elefante com miçangas customizadas pelas mulheres de Samburu no Quênia !? Feliz em apoiar @Doutzen nesta importante missão para proteger os elefantes. 100% dos rendimentos serão doados ao Fundo de Crise do Elefante, com o objetivo de acabar com o abate dos elefantes. Você pode obter a sua no site da Loewe.

A post shared by Gisele Bündchen (@gisele) on

Old Macdonald had a bag E-I-E-I-O 🐘😜💜 Head to my stories to get a chance to win this do good elephant bag by @loewe, featuring beadwork by women from the Samburu Trust in northern Kenya and available on @elbi for the next 24h for the love of charity 🔥🔥🔥🔥🔥#ElephantCrisisFund, #LOEWE #KnotOnMyPlanet. Thank you for this initiative @doutzen @knotonmyplanet @Loewe ❤️🙏🏻🙌🏻✨ По улицам Слона водили, ‎Как видно напоказ — Известно, что Слоны в диковинку у нас. 🐘😁🐘 Дорогие, ближайшие 24 часа и только на @Elbi 🐘😜💜 делая добро, можно выиграть эту милейшую сумочку от @Loewe сделанную руками мастериц Самбуру, север Кении. 100% средств от продажи будут направлены на благотворительность, в частности на трекинг и защиту слонов, обеспечиваемые организацией #ElephantCrisisFund. Спасибо за этот прекрасный проект моей подруге @doutzenkroes а также #KnotOnMyPlanet #Loewe Скачивайте @elbi – делать добро легко. 💜💜💜

A post shared by Natalia Vodianova (@natasupernova) on

The collection is now available exclusively on loewe.com only, and in Bergdorf Goodman.

Posted by:Jessica Ye

Founder & Editor-in-Chief of Couture Troopers, former editor of Designaré Magazine, and a first class honours graduate of LASALLE's BA(Hons) Fashion Media & Industries Degree. She is a true-blooded leo who thinks that over-commercialism kills art.

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