By Jessica Ye (Jessica Yap)
Foundation usually gets all the credit.
When someone tells you your makeup looks especially good, it’s easy to thank the foundation, the concealer or whatever blush you’re wearing that day. The product underneath rarely gets a mention, even though it’s often doing most of the heavy lifting.
That’s exactly why Bobbi Brown’s Vitamin Enriched Face Base has quietly built one of beauty’s most loyal followings.
Originally created backstage for makeup artists, the moisturiser and primer hybrid became the product people kept returning to because it made everything applied afterwards look better. One jar is now sold every 10 seconds around the world, so updating it was always going to be a delicate balancing act.
After more than five years of development, Bobbi Brown has introduced Vitamin Enriched Face Base+. The buttery texture is still there. So is the fresh grapefruit and geranium scent. What has changed is everything happening beneath the surface.
The new formula is powered by a SuperVitamin Blend with five times more vitamins than before. Niacinamide (Vitamin B3) helps strengthen the skin barrier, Panthenol (Vitamin B5) replenishes moisture, while Vitamin C works over time to brighten the complexion. It also delivers 24-hour priming performance, an immediate 122% boost in hydration, and smoother-looking skin after four weeks of use.
More importantly, it reflects how beauty routines have changed. We’ve all blamed foundation for looking patchy or tired, only to realise later the problem started long before the first pump ever touched our skin. Good makeup has always started with good prep, and increasingly, people want the products underneath to work just as hard as the ones on top.
That thinking has been part of Bobbi Brown since the brand was founded in 1991. Rather than asking people to choose between skincare and makeup, Vitamin Enriched Face Base+ sits comfortably between the two. Consumer testing found that 97% of users felt their skin was perfectly primed for makeup, while 96% said their makeup stayed looking fresh throughout the day, suggesting the updated formula continues to deliver on the product’s original promise.
Global Brand Ambassador Sara Foster fronts the campaign, reflecting the effortless approach to beauty that has long defined the brand. It’s a natural fit for a product that has always been less about dramatic transformations and more about helping skin look like the best version of itself.
Beauty launches come and go. The products that survive are usually the ones you keep reaching for without thinking.
Vitamin Enriched Face Base has already earned that place on plenty of vanities around the world. Face Base+ doesn’t reinvent a cult favourite. It simply gives people another reason to keep reaching for it.
If you’ve never understood why makeup artists seem to keep a jar within arm’s reach, Vitamin Enriched Face Base+ is now available at Bobbi Brown counters and online.
