By Jessica Ye (Jessica Yap)
There is something rather satisfying about a well-dressed tennis player. Perhaps it is the crispness of a perfectly cut polo shirt, the ease of a good pair of sporting separates or simply the fact that some people manage to look remarkably composed while running around a court for several hours. Whatever the reason, tennis has always had a certain sartorial appeal, and EA7 Emporio Armani is certainly not one to overlook it.
For Fall/Winter 2026/27, the label presents a new collection that gives equal attention to the demands of the game and the way players look on court. Designed for the indoor season and the circuit’s leading international tournaments, it will be worn by Alexander Bublik, Luciano Darderi, Matteo Arnaldi, Hamad Međedović, Lucia Bronzetti and Elisabetta Cocciaretto. Doubles teams Simone Bolelli and Andrea Vavassori, as well as Marcelo Arévalo and Mate Pavić, are also part of the line-up, with the collection set to make appearances at events including the Rolex Shanghai Masters and the Nitto ATP Finals.
Naturally, looking the part is only half the story when it comes to sportswear. A player needs clothing that can keep up with the demands of a match, particularly when the pace picks up and there is little time to catch one’s breath. This is where EA7’s VENTUS7 technology comes in. Developed to improve breathability and moisture management, it helps maintain a dry and comfortable feel during play. The women’s range also features DRY VENTUS7, a lighter construction designed to reduce perceived weight and allow players to move freely without feeling weighed down by their clothing.
On the design front, EA7 has given players a few different ways to approach their court attire. The core collection stays true to the brand’s sporting identity, with deep colours, clean cuts and more prominent logos. Those who favour a quieter look can opt for the classic pieces, which take a more understated approach without losing their athletic appeal.
For something with a little more personality, the colour-block designs introduce geometric shapes and sharper contrasts, while graphic patterns and textured finishes add further interest. It is a welcome change from the usual sea of solid-coloured sporting separates, particularly for those who like a little more character in their wardrobe, even when heading out for a match.
The footwear deserves a mention, too. New styles have been developed specifically for hard and clay courts, with technical features intended to improve grip, lateral stability and responsiveness. Given the quick footwork and sudden changes of direction involved in tennis, getting these details right is hardly a minor consideration.
With Alexander Bublik and the rest of its roster wearing the collection across the international circuit, EA7 has a busy indoor season ahead. As for the clothes, there is enough variety here to cater to different tastes, whether one prefers the familiar EA7 logo treatment, a more classic sporting look or something with a little more colour. One thing is certain: there is no need to leave personal style in the changing room.
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