If the new Coach limited edition NASA capsule collection gives a deliberate 70s space vibe with a dose of Back to the Future, that is precisely the point. The collection is less about the hardware of aeronautics and more about the curated engineering of the American dream. Stuart Vevers has pivoted toward the celebratory, indexing the cultural velocity of the 1960s Space Race. It serves as a sartorial nod to the era of Alan Shepard and Neil Armstrong, translated through the lens of contemporary luxury and the observant eye of a modern auteur.
The collection is very nostalgic. There’s something about the time of the Space Program that just gives this feeling of possibility. The space references, rockets and planets are symbolic of a moment of ultimate American optimism and togetherness.
– Stuart Vevers
Utility takes priority here without sacrificing the specific craftsmanship synonymous with the house. Key leather silhouettes are reconfigured with customised patches, intricate Apollo rocket motifs and embossed NASA-inspired iconography. Even the house mascot, Rexy the Coach Dino, appears in a literal lift-off state, equipped with an astronaut helmet and jetpack to explore the unknown.
The Rogue 25 (above left) in glovetanned pebbled leather remains the cerebral choice, balancing an elegant frame with a playful rocket motif waiting to take orbit. The Dylan Bag (above right) is a direct update to 1970s flight bags, stripped of excess but rich in historical context.
For those tracking the revival of 1980s utilitarianism, the League Backpack (above left) is the standout piece. Recalling the structural integrity of vintage school bags, the vast number of vibrant patches makes it a throwback fit for the fearless traveller.
Coach Space is now available across all Coach stores.
